How much should a medical practice website cost?

Compare scope before comparing prices

Website prices are difficult to compare when proposals describe different work. One may include design and page setup; another may also include writing, photography, integrations, and ongoing support.

Ask for a page list, a deliverables list, and a separate explanation of recurring fees. A lower upfront fee can still come with a substantial ongoing commitment. A higher fee is useful only if the additional work matters to your practice.

What Docvertise’s starting price covers

Starter is $1,500 USD before applicable taxes for up to five core pages, using your approved text and photos and an established design direction adapted to your brand. Signature is $2,900 for up to eight core pages, tailored design, writing help for three agreed key pages, and one post-launch review within 30 days. Both include responsive layouts, search basics, a sitemap, a link to your existing booking service, and two consolidated revision rounds.

The $99 monthly care plan is separate. It covers hosting, routine platform updates and backups, monthly link and form checks, and up to one hour of content edits per month. These figures describe our offer, not an industry average.

What usually changes the scope

More pages mean more design, content preparation, and review. Additional languages, custom patient workflows, complex integrations, and substantial copywriting also deserve an explicit quote.

Ask whether the quote assumes that you will supply approved text and photography. If you need help producing them, agree on responsibilities and fees before the project starts.

• Number of unique page types and total pages
• Copywriting and clinical review responsibilities
• Photography and asset licensing
• Booking or practice-system integrations
• Existing content and URL migration
• Support after launch

Ask about ownership and exit

Find out who controls the domain, the website source, and the content. Ask what you receive if you cancel ongoing support and whether moving the site needs any paid export work.

For Docvertise-built websites, the website files and content belong to the client. Third-party services can carry their own account, subscription, and licensing terms, so these should be documented separately.

Decide what success needs to look like

A design quote is not the same as a traffic-generation plan. If you also need search strategy or advertising, request a separate scope with clear measures.

For the website itself, useful acceptance criteria include readable mobile pages, working enquiry routes, correct practice details, and a structure that answers patient questions. Agree on those before signing.